The National Institute on Media and the Family (NIMF), founded by psychologist Dr. David Walsh in 1996, is a non-profit organization based in Minneapolis, MN. It is a nonsectarian advocacy group which seeks to monitor mass media for content that it deems is harmful to children and families. The group characterizes itself as "an international resource center for cutting-edge research and information" and denies playing any role in media censorship.
The MediaWise movement is the publicity and community outreach arm of the NIMF. Through it the organization sponsors speaking engagements given by its staff throughout the country, although most events take place at educational and religious institutions in the state of Minnesota. David Walsh is notable as the spokesperson for the NIMF, having given numerous interviews to national news programs and newspapers in this capacity.
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The primary publication of the MediaWise movement is an annual rep