For other uses of marque, see marque .
A marque (French for "brand"; ) is a make (brand) name, most commonly used for automobile brands. For example, Chevrolet is the marque for the Corvette sports car. A company may operate a single marque, or many?General Motors has used more than a dozen in the North American market alone.Note that, although make is sometimes synonymous with marque, maker refers to the manufacturer of a vehicle, not the marked brand name. For example, Dodge could be said to be the marque and make of a Dodge Dart, but the maker was Chrysler Corporation.
There are huge economies of scale in the automobile industry. A larger company can develop and produce vehicles much more economically than a smaller concern. Product development, in particular, benefits from these economies; research and development costs can be spread out further and contribute less to the cost of a vehicle. These savings can be passed on to the purchaser, or increase the profit
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